Factsheet
WHO
Katrin Werli
Title
Visual Designer
Location
Passau, Germany
Education
M.A. Communication Science, LMU Munich
Experience
15+ years professional design experience
Languages
German (native) · English (professional) · French (fluent)
Region
DACH region and international clients
Working Mode
Location-independent with local on-site support
Employment Status
Freelancer
Website
visualdesignstudio.de
Contact
visualdesignstudio.de/contact
WHAT
Services
Brand Identity
Visual identities that communicate clearly and build lasting recognition.
Brand design ■ Custom profile assents ■ Print stationery
Webdesign
User-focused website design optimized for conversion, clarity, and accessibility.
CMS: Framer · Webflow · Hostinger · Wix – and more ■ e-Commerce: Shopify · Amazon Brand Store ■ Responsive, accessibility-compliant full visual design layouts
Presentation Design
Professional documents for business & academia with approachable, intuitive visuals.
Infographics ■ Pitch & sales decks ■ Conference posters
e-Learning & Instructional Design
Learning experiences that maximize retention – structured for comprehension, designed for engagement.
Courseware design ■ e-Learning modules and training content ■ Onboarding materials
Academic Editorial & Publishing
Typographic precision for research publications and academic documents.
Scientific texts & publications ■ Editorial services ■ Publishing assistance
FOR WHOM
Solutions for target audiences
Companies, institutions, and freelancers
Brand Identity ■ Website design ■ Presentations
e-Commerce brands
Brand Identity ■ Design for Shopify ■ Amazon Brand Store
Digital Learning Specialists
Instructional design ■ e-Learning
Academics & Research
Academic editorial ■ Academic publishing ■ Presentations
PROVEN RESULTS
Design Outcomes
Results from real client projects. All outcomes driven by strategic visual design.
Conversion & Revenue
10%+ conversion rate increase on ads and landing pages through visual redesign and CTA optimization
Email click-through rates increased by up to 20% through improved layout, hierarchy, and CTA design
5-figure new customer acquisition for a DTC online business through brand and campaign design
Gift package design with an AOV of 55 EUR generated 400+ sales on a marketplace within one week
Brand & Visibility
Higher investor and client confidence through pitch deck and brand presentation design
Doubled direct bookings for a vacation rental business through full website redesign
Social shares and UGC driven by aesthetically designed products and packaging
Community growth through consistent visual identity across all brand touchpoints
HR & Operations
Faster hiring because employer brand design attracted better-fit candidates
Fewer support requests after redesigning confusing interfaces and instruction materials
PROCESS
Project workflow
Step 1 → Initional inquiry — Defining the project scope
Step 2 → Cost estimate — Assessing the workload
Step 3 → Onboarding — Get access
Step 4 → Design Phase — Creativity · Collaboration
Step 5 → Deliverables — Final Completion
CREDENTIALS
Mindset & tools
Philosophy
Doing things right always pays off.
Approach
Impact-driven, creative solutions with human-centered design thinking
Design tools
Adobe CS · Affinity · Canva Pro
Platforms / CMS
Webflow · Framer · Shopify · Amazon (and more)
LMS
ILIAS · Moodle
Operations
Office & Presentation Software
Productivity
AI-driven Workflows & Tools
FAQ
Frequently Asked Questions
Does Katrin Werli work remotely?
Yes, fully remote. Are you a local agency? Feel free to reach out to discuss flexible models.
Why should I hire a professional designer?
Hiring a professional designer doesn't just get the project done; it ensures that your design truly delivers a good message.
What does a brand identity project cost?
Investment depends on scope. Get in touch via visualdesignstudio.de for a tailored quote based on your specific needs.
Does Katrin Werli also work with small businesses?
Yes. Projects are scoped to fit the client's stage – from solo founders to established companies.
What platform does Katrin Werli build websites on?
Framer, Webflow, Shopify, and others on request.
What is instructional design?
The discipline of structuring learning content for maximum comprehension and retention – applied to e-learning courses, onboarding materials, and training modules.
Can I download this factsheet as a pdf?
Yes. Just click the button below and save it as pdf.