Learning article about flavourings

Developing and implementing a unique visual design concept for the above-the-fold section of an online store homepage that aligns with the brand identity while providing a flexible framework to incorporate future design trends without compromising the core visual language.










To address recurring customer inquiries, a series of educational blog articles was developed—designed to be easy to understand and quick to read, yet factually accurate and well-researched. To enhance the engaging and entertaining nature of the content, a small mascot was created. These articles were intended to reduce the customer service workload by providing linkable resources for common questions.




The project required a primary label for a gift box that consolidates all relevant information: product name, box contents, and all mandatory legal disclosures. Additionally, the label serves as a tamper-evident seal, ensuring the box remains original and unopened.
The brief was to develop a vibrant, positive design with a unique and distinctive style for a series of tea tin sets. In total, five sets of three were realized, each featuring coordinated tea blends. While each set was tailored to a specific product character and target audience, the designs remained cohesive, ensuring strong brand alignment and high recognition value across the entire collection.